A Mission Statement is basically a sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies.

A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.

Why do you need a mission statement? Because it allows staff and management to understand the company's focus and philosophies while sharing with your customers what is most important to the company.

Barkeeper has created this easy to use Mission Statement Development Worksheet to allow you develop your mission statement today.

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