This easy-to-use strategic planning tool will be essential for any new hospitality business venture. Download this tool to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in your business venture.

Using this SWOT analysis you will be able to identify and record the internal and external factors that are favorable and unfavorable to achieving your objectives

You will also be able to use the Competitor Information sheet to record details about your competitors.

In this tool the SWOTs equal:

•   Strengths: attributes of the organization that are advantageous to achieving your objectives.
•   Weaknesses: attributes of the organization that could be detrimental to achieving your objectives.
•   Opportunities: Conditions that exist that are advantageous to achieving your objectives.
•   Threats: Conditions that exist that could be detrimental to achieving your objectives.

If you are looking to help ensure that you are identifying all of the factors that could impact on your profitability then this is the tool for you.

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